Our Services
AFM Edge
Foundational Services:
- Stagnant Growth
We will look at your people, processes, tools and develop customized solutions for your business - Sales Coaching
Learn to how to implement solution selling and sales process training - Portfolio Transformation
- Funnel Strategy & GTM Execution
- Brand Positioning & Differentiation

Clients Report a 20% Growth in Revenue when Working with AFM!
AFM Growth Leadership
What It Is
The AFM Growth Leaders is a confidential, curated peer group for senior sales and revenue executives: CROs, CSOs, CEOs, and COOs, focused on accelerating growth.
Each session is anchored in the 3D Growth Method: Diagnose, Diversify, Differentiate, and combines peer-driven insights, strategic frameworks, and real-world tools for immediate impact. Typically I have seen pipelines grow by 30% and close/win rates increase by 20%.
Confidentiality First
All participants sign a Mutual NDA to protect open discussion. What’s shared in the room stays in the room.

Who It’s For
Executives leading staffing organizations:
- GTM strategy and sales operations.
- Portfolio diversification (SOW, services, vertical expansion).
- Sales team performance and solution selling.
- Organizational scaling and customer growth.
Group Tiers (based on company revenue):
Each group is limited to 12 hand-selected leaders to ensure focused, high-value collaboration.
What You Get
- 6 Virtual Roundtables
(90 minutes each ever other month -scheduled at the start of the year) - Structured peer discussions & workshops
KPI benchmarking, live hot seats, and best practices you can apply right away. - 1 Annual In-Person Fly-In
spanning across 2 days. - Access to the AFM Knowledge Hub

Facilitated by Anna Frazzetto
A seasoned CRO and sales transformation leader, Anna, brings deep experience across industries and revenue stages. Each session is guided with tactical insight, coaching, and a growth mindset.
If you require additional coaching outside of the meetings, it is available as a separate service.
Email anna@afmstrategicpartners.com to request your invitation.
AFM Executive Direct
Strategic Search for Senior IT Leaders and C-Suite Executives
About AFM Executive Direct
AFM Executive Direct is the retained executive search division of AFM Strategic Partners, focused on identifying and placing top-tier talent in senior IT leadership and C-level roles. Our approach is informed by decades of experience driving growth, building high-performing teams, and navigating complex business challenges at the highest levels.
We specialize in roles that include:
- C-Level Positions
(CEO, CIO, CDO, CTO, CMO, CRO, CSO etc.) - Senior IT Leaders (Director, VP, SVP, EVP)
Why Clients Choose Us
- Strategic Alignment: We match leadership talent with your business goals, ensuring every hire advances your vision.
- Deep Industry Expertise: With roots in IT strategy, sales and marketing leadership, and revenue drivers, we understand the demands of the modern C-suite.
- High-Touch Service: Our boutique model ensures discretion, rigor, and personal engagement throughout the search process.
Our Process
- Consult & Define:
We partner closely with your leadership team to define the role, competencies, and success metrics. - Source & Assess:
Leveraging our curated network and executive research team, we identify and evaluate top candidates. - Deliver & Support:
We facilitate interviews, negotiate offers, and provide onboarding support to ensure longterm success.
Let’s Talk
If your next hire is critical to your company’s growth, let AFM Executive Direct be your partner in making it count.