About - AFM Strategic Partners

As an Executive, I have worked with businesses of all sizes to enhance their capabilities, leverage data analytics, and implement measurable KPIs to measure business impact. I have opened new markets across the globe and led teams to drive revenue growth through strategic initiatives.

Landed largest deal in company history $60M – 5-year outsourced deal.
20% year-over-year revenue growth.
Trained 100+ sales representatives.

AFM can help you

Level Up Your Sales Team

AFM Strategic Partners engages with salespeople at all levels to enhance their skills and set them on a trajectory to exceed their targets. Through tailored training, performance coaching, and mentorship, we unlock potential and drive sustainable revenue growth.

Transform Your Portfolio

Maximize revenue by shifting from transactional to solution-oriented selling. Effectively managing a diverse portfolio is essential for capitalizing on revenue opportunities. AFM guides your organization in addressing client pain points, fostering deeper relationships, and cultivating long-term loyalty—ensuring you deliver unmatched value.

Optimize/Build Your Prospect Funnel

A robust sales funnel is critical for sustained growth. AFM empowers you to manage it effectively, balancing new leads, cross-selling opportunities, and strategic account management. Together, we’ll generate high-quality prospects and accelerate your closing rates.

Stand Out in the Market

In today’s crowded landscape, differentiation is vital. Let’s develop a compelling brand identity and establish expertise in key verticals, positioning your company as a trusted authority and driving consistent revenue growth.

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Working with Anna and AFM Strategic Partners has been a game-changer for our sales organization.

Anna brought a powerful mix of structure, strategy, and empathy that helped transform the way our team approaches revenue growth. From day one, she rolled up her sleeves: coaching our sales leaders, facilitating role-playing exercises, and pushing us to rethink how we qualify leads and build our pipeline.

She helped us clarify our brand message, align our sales goals with client needs, and create a strategy that our team uses. Her ability to quickly diagnose gaps and offer actionable solutions made a lasting impact.

Beyond the tools and frameworks, what stood out most was Anna’s ability to build trust and bring out the best in people. Our team is stronger, more confident, and more client-focused because of her guidance.

If you’re looking for a true partner in driving sales performance, Anna is the one you want by your side."

By Michelle S; CEO

Anna has been an incredible partner to our team at AGM. She brought fresh ideas and real structure to how we think about growth, whether it’s expanding our services or developing our people. Her work with our sales team, especially around role-playing and portfolio diversification, made a real impact. She's helped our team further define our services model and how to better position AGM as a Strategic Partner.

What really stands out is the depth of her experience and passion. Anna’s years in the staffing industry give her an edge as she gets it, and she knows how to cut through the noise to focus on what moves the needle.

Beyond that, she’s been a trusted coach to me. Her guidance on setting the right path for growth, both organic and inorganic, has been invaluable. Anna brings clarity, confidence, and a level of support that every leadership team needs”.

By Mirtes L; CEO

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Working with Anna was exactly what I needed. As a small to mid-size business owner, it often feels like you’re wearing every hat, especially when it comes to sales. I knew we had opportunities to grow, but I wasn’t sure how to step back and build for scale. Anna helped shape a clear growth strategy and worked with me to shift from being in the business every day to working on the business. She asked the right questions, challenged my thinking, and helped me see where to pivot and where to double down. The organizational plan we built gave us structure and focus, and her guidance gave me the clarity and confidence to lead with intention."

By Pon P; CEO

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I’ve known Anna Frazzetto for over 25 years, and during that time, I’ve seen her grow into one of the most thoughtful and effective sales leaders in the staffing industry. What stands out most is her ability to bring both heart and strategy to everything she does.

Anna has always had a creative spark when it comes to personal branding and storytelling. She knows how to make a message stick, whether she’s coaching a sales rep or building out a go-to-market plan. I’ve also seen her roll out new service offerings that open real opportunities, not just for the business but for the people behind it.

She is the person you call when sales numbers aren’t where they should be, because she doesn’t waste time. She listens, gets to the root of the issue, and helps teams rebuild their funnel with intention, from the first conversation all the way to close.

She helps sales reps who performed when the market was strong and are struggling now. She guides them in moving up the value-chain. She helps you navigate how to get your staffing sales reps to suddenly sell solutions and SOW work. Anna has a proven playbook.

And it will help you best structure your sales team to sell what you're selling today and tomorrow.

Anna’s leadership is felt immediately. She brings clarity, focus, and a real sense of purpose to the teams she supports. And most importantly, she does it all with warmth and authenticity. Anyone lucky enough to work with her will feel it right away.”

By Leslie V; CEO

Unlock your organization’s potential with Anna Frazzetto’s expertise in sales coaching, digital transformation, and revenue growth.

Contact Anna today!